Facebook 410-101 Exam Questions : Facebook Certified media buying professional

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

A. Create custom audiences from offline events.
B. Deliver ads to people based on users who generate the most revenue.
C. Integrate your offline events with website conversions.
D. Measure cross-channel conversions.

Question 2

You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

A. Avg. Order Per User
B. CPM
C. CPC
D. Revenue per user
E. Reach
F. Impression

Question 3

You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

A. Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.
B. Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.
C. Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.
D. Your community manager should add the new employee to their personal Facebook profile.

Question 4

You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client's Product Catalog.
What can you do to fix this issue?
(Select three that apply)
Choose ALL answers that apply.

A. Go to the Product Catalog Preference API and troubleshoot your pixel
B. Go to your Business Manager and associated your pixel with the Product Catalog.
C. Install the Facebook pixel helper and make sure your pixel is detected
D. Create a new Facebook pixel and install the new pixel on your site
E. You need to run dynamic ads for the pixel to detect your Product Catalog

Question 5

How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.

A. Facebook won't spend more than 125% of your account limit
B. Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)
C. Facebook won't spend more than 25% of your daily budget on a given day
D. Facebook won't spend more than 25% of your campaign lifetime budget
E. Once you've spent a daily budget, delivery/spending stops for that ad set or campaign

Solutions: