Adobe AD0-E608 Exam Questions : Adobe Customer Journey Analytics Business Practitioner Professional

  • Exam Code: AD0-E608
  • Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
  • Updated: Jul 28, 2026
  • Q&As: 132 Questions and Answers

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Adobe AD0-E608 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Data Analysis26%- Select correct components for analysis scenarios
- Perform exploratory analysis and interpret results for insights
- Evaluate audiences and share with Adobe Experience Platform tools
Topic 2: Distribution12%- Organize projects logically for access and management
- Curate available fields within reports and dashboards
- Schedule and share reports and dashboards with stakeholders
Topic 3: Components30%- Build non-admin components to address business requirements
- Translate business questions into relevant components
- Create subsets of data using components and filters
Topic 4: Reporting32%- Determine correct data views based on sources, identities, date ranges
- Apply and configure date ranges effectively
- Select appropriate visualizations or tables for business needs

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. A customer is looking at a report in workspace where he has added country dimension in freeform against orders metric. Customer wants to analyze the orders where customer touched the promotion page and then placed an order in the reporting window. He creates a 'Person' level container and uses the sequential definition as 'Page equals promotion_page then orders exists'.
What will the report show?
Response:

A) Report will not show any orders as sequential definitions are not allowed with 'Person' level containers
B) Report will show orders that were placed after promotion page was viewed and may show orders placed before that page
C) Report will show orders that were placed only after promotion page was viewed in the reporting window
D) Report will only show sessions where the promotion page was not viewed


2. Which feature in CJA allows you to view information about a component, including its description, similar components, and other components it is frequently used with?
Response:

A) Data Dictionary
B) Annotations
C) Workspace Overview
D) Cross Channel Analytics


3. Which configurations ensure that scheduled reports are delivered on time in Adobe CJA?
(Select two.)
Response:

A) Assign Report Permissions
B) Define Report Delivery Frequency
C) Enable Automatic Data Sync
D) Set Report Expiration Dates


4. Assume the following scenario: On April 10, a visitor arrives to your site from a link on a social media post, adds 3 items to their cart, then leaves.</li><li>On April 14, the same visitor receives an email reminding them about their items in cart. The visitor clicks the link in the email directing them to your site, visits 2 other sites to see if they can find similar products, then leaves your site without purchasing. On April 16, the same visitor receives an SMS text that 2 of the items in their cart have gone on a sale for 15% off, linking them to their cart. The visitor clicks the link in the SMS text and purchases their cart for a total of $240.
Which attribution model should you use if you need to equally credit each channel $80 for the visitor's purchase?
Response:

A) Participation attribution model with a person lookback window
B) Last touch attribution model with a session lookback window
C) Linear attribution model with a person lookback window
D) Linear attribution model with a session lookback window


5. What should be configured to ensure that only relevant data fields are visible in a shared report?
Response:

A) Data Privacy Rules
B) Custom Metric Builder
C) Data Field Curation
D) Field Permission Manager


Solutions:

Question # 1
Answer: B
Question # 2
Answer: A
Question # 3
Answer: A,B
Question # 4
Answer: C
Question # 5
Answer: C

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