Salesforce MCE-Admn-201 Exam Questions : Salesforce Certified Marketing Cloud Engagement Administrator

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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?

A) Marketing Cloud Connect
B) Distributed Sending
C) Distributed Marketing

2. A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?

A) 15-digit contact ID
B) 18-digit Contact ID
C) Numeric Subscriber ID
D) Email Address

3. Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the Mobile Push and Email channels are used within the same account?

A) Strategically control the Contact Key values and tie records together across channels using this key.
B) Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
C) Strategically control the Contact Key values in email, but let Marketing Cloud automatically tie records as needed from Mobile Push.
D) Use a third-party system to identify and delete duplicate Contact Keys.

4. To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

A) Apply a Row Based Retention to each data extension as it is created, set to 12 months
B) Configure the business unit data retention setting to 12 months
C) Configure the Enterprise-wide default retention to one year
D) Set inactive data to be automatically cleared after one year, but is recoverable

5. Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

A) Tokenized Sending
B) Master-detail relationship to Contacts
C) Lookup reference to Contact Object
D) Field Level Encryption

Solutions: