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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A) Place additional navigation on the LenoxSoft home page.
B) Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
C) Create new content for the paid search ads that direct to the home page.
D) Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.

2. Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score C.High Grade | High Score D. Low Grade | High Score

A) CDAB
B) ABDC
C) CBDA
D) CDBA

3. LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?

A) Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
B) Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
C) Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
D) Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

4. Which are true about Marketing Cloud Account Engagement Recycle Bin

A) Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
B) Tags are deleted permanently and don't appear in the recycle bin
C) Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
D) A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
E) Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
F) If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
G) Items in the recycle bin don't count toward usage limits

5. It is possible to assign certain Prospect to selected Scoring Category

A) True
B) False

Solutions: