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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.
What should the marketer do to prevent this problem?

A) Configure Send Throttling.
B) Use Delayed Delivery
C) Segment email sends by domain.

2. Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A) Einstein Engagement Scoring
B) Einstein Messaging Insight
C) Einstein Engagement Frequency

3. Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?

A) Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
B) Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
C) Use a Guided Send to perform a test send to Internal users using subscriber data.

4. Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

A) Email Analytics Tile
B) Analytics Dashboard
C) Journey History

5. Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?

A) Add subscribers to the Account opt-out list.
B) Configure Auto-Suppression list for the Commercial classification.
C) Add an Auto-Suppression list to the default sender profile.

Solutions: