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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) Unica
B) Customer segmentation.
C) Cross-channel campaign management.
D) All of the above.

2. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) eCommerce, POS, kiosk, call center.
B) Web browser, mobile applications, social platform, data mining.
C) Unica, Coremetrics, SPSS, Cognos.
D) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.

3. Which of the following is NOT a benefit delivered in the context of the Case Management Solution of the 'Service' Offerings?

A) A case worker can skip the customer feedback and get directly to focus on the problem at-hand
B) Deliver case workers the solution in a fraction of time of other approaches
C) A case worker has all the information needed to improve case outcomes and optimize decisions
D) Integrated analytics help organizations understand the impact of case loads.

4. One key capability required for effective service delivery scheduling is?

A) Multi-channel selling
B) Cross-docking to achieve supply chain service levels
C) Network optimization
D) Cross-partner coordination/ management

5. Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?

A) Social Analytics.
B) Logistics Management.
C) Distributed Order Management.
D) Customer Self Service.

Solutions: