Microsoft MB2-719 Exam Questions : Microsoft Dynamics 365 for Marketing

  • Exam Code: MB2-719
  • Exam Name: Microsoft Dynamics 365 for Marketing
  • Updated: Sep 14, 2026
  • Q&As: 48 Questions and Answers

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Microsoft Dynamics Marketing Exam Certification Details:

Exam NameMicrosoft Business Applications and build your professional career (MCSE) - Business Applications
Exam Price$165 (USD)
Schedule ExamPearson VUE
Sample QuestionsMicrosoft Dynamics Marketing Sample Questions
Duration150 mins
Number of Questions40-60
Passing Score700 / 1000
Exam CodeMB2-719
Books / Training81237AE: Getting Started with Microsoft Dynamics 365 for Marketing
81240AE: Microsoft Dynamics 365 for Marketing

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Microsoft MB2-719 Exam Syllabus Topics:

SectionWeightObjectives
Configure Microsoft Dynamics 365 for Marketing10-15%- Manage data privacy and compliance
  • 1. GDPR and permission-based marketing
    • 2. Data imports and deduplication
      • 3. Unsubscribe and consent management
        - Perform initial setup and configuration
        • 1. Organizational and business settings
          • 2. File storage and asset management
            • 3. Quota limits and synchronization
              Manage Events and Webinars10-15%- Set up events and webinars
              • 1. Venue, sponsors, and logistics
                • 2. Event team, sessions, speakers, and passes
                  - Manage registration and feedback
                  • 1. Event portal and invitations
                    • 2. Attendee check-in and surveys
                      Manage Emails and Customer Journeys20-25%- Create and send marketing emails
                      • 1. Email templates and personalization
                        • 2. Delivery tracking and bounce management
                          - Design and run customer journeys
                          • 1. Activity and decision tiles
                            • 2. Journey analytics and optimization
                              • 3. Trigger conditions and automation
                                Manage Marketing Forms and Pages15-20%- Design and publish marketing pages
                                • 1. Embed forms and track visits
                                  • 2. Page layout and content blocks
                                    - Create marketing forms
                                    • 1. Landing forms, subscription centers, and templates
                                      • 2. Form controls and validation
                                        Manage Segments and Marketing Lists15-20%- Implement lead scoring
                                        • 1. Rule-based and behavior scoring
                                          • 2. Sales readiness thresholds
                                            - Create and manage segments
                                            • 1. Static, dynamic, and suppression segments
                                              • 2. Segment performance and maintenance
                                                • 3. Segment logic: union, exclude, intersect
                                                  Analyze Marketing Insights10-15%- Build dashboards and custom views
                                                  • 1. Share insights with stakeholders
                                                    • 2. Visualize marketing data
                                                      - Interpret campaign and journey reports
                                                      • 1. Engagement and conversion metrics
                                                        • 2. Lead performance and ROI analysis

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