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Salesforce Email Essentials (EEB101) Sample Questions:

1. If you have less than 50,000 subscribers your test distribution should be what percent.

A) 20%
B) 5%
C) 15%
D) 10%

2. Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale." What feature should be used to target these members?

A) Email Send Report
B) Group Refresh
C) Engagement Split
D) SQL Query Activity

3. Why should a marketer ensure that field lengths are accurate when creating a data extension? (Choose 2)

A) To ensure data integrity
B) To optimize import process speed
C) To determine the correct data type
D) To save the data extension

4. A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

A) A file drop automation to execute an import every time a record is updated or added.
B) A scheduled automation to import a file containing all of their subscribers.
C) A scheduled automation to import a nightly file of updated or changed records.
D) A scheduled automation to occur every 15 minutes to ensure the data is current.

5. Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?

A) Create a file drop automation to initiate when the store's data extension is updated via import.
B) Create an automation to begin when Information changes on a store object using a workflow rule.
C) Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
D) Create a scheduled automation to import the file on a recurring basis with store information.

Solutions: