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The Salesforce Administrator certificate is designed for those already familiar with Salesforce products and who want to help their company reap more benefits by incorporating extra features. Candidates need to know what Salesforce features are offered to end-users and how the Salesforce Certified Administrator can configure them. Applicants should also be able to maintain a business that uses Salesforce applications, fulfill common business needs, and carry out the functions of an administrator using Salesforce tools. Lastly, test-takers should have at least 6 months' experience working as a Salesforce Administrator before they enroll for ADM-201 exam.
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The Salesforce ADM-201 exam is made up of 60 multiple-choice and multiple-select questions. Additionally, this certification test contains 5 unscored questions. The time allocated for the completion is 105 minutes. To pass the exam successfully, you must give at least 65% of the correct answers. The ADM-201 test is proctored by the Kryterion company, the Salesforce testing partner. You can choose from two options of exam delivery: an online proctored test or an onsite session at any center.
As for the price, the exam costs each candidate $200. The cost of retaking this test is 50% of the actual price. So, you will have to pay another $100 for retaking Salesforce ADM-201 if you fail your first attempt. The vendor updates its certification exams 3 times a year in compliance with the Salesforce release cycles. Within each release cycle, you have 3 chances to take the same test.
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| Section | Objectives | Weights |
|---|---|---|
| Productivity and Collaboration | - Describe the capabilities of activity management. - Describe the features of Chatter. - Describe the capabilities of Salesforce Mobile App. - Identify use cases for AppExchange applications. | 7% |
| Sales and Marketing Applications | - Given a scenario, identify the capabilities and implications of the sales process. (for example: sales process, opportunity, path, and forecast impact.) - Given a scenario, apply the appropriate sales productivity features using opportunity tools. (for example: dashboards, lead scoring, Einstein opportunity scoring, and home page assistant.) - Describe the capabilities of lead automation tools and campaign management. (for example: leads, lead convert, lead assignment rules, campaign and campaign members.) | 12% |
| Data and Analytics Management | - Describe the considerations when importing, updating, transferring, mass deleting, exporting and backing up data. - Describe the capabilities and implications of data validation tools. - Describe the options available when creating or customizing a report or report type. - Describe the impact of the sharing model on reports. - Describe the options available when creating and modifying dashboards (e.g., dashboard components, data sources, chart types, Subscribing, running user). | 14% |
| Configuration and Setup | - Describe the information found in the company settings (for example: company settings fiscal year, business hours, currency management, default settings). - Distinguish and understand the administration of declarative configuration of the User Interface. (for example: UI settings, app menu, list views, global actions, Lightning App Builder). - Given a scenario, demonstrate the proper setup and maintenance of users. - Explain the various organization Security Controls. (for example: Setup Audit Trail, Login Hours, Session Settings) - Given a user request scenario, apply the appropriate security controls based on the features and capabilities of the Salesforce sharing model. (for example: public groups, org wide default, sharing: roles, subordinates, hierarchy, report and dashboard folders) - Given a scenario, determine the appropriate use of a custom profile or permission set using the various profile settings and permissions. | 20% |
| Workflow/Process Automation | - Given a scenario, identify the appropriate automation solution based on the capabilities of the tool. - Describe capabilities and use cases for Flow. - Describe capabilities and use cases for the approval process. | 16% |
| Service and Support Applications | - Describe the capabilities of case management. (for example: case, case assignment rules, and queues.) - Given a scenario, identify how to automate case management. (for example: support process, case auto-response rules, and case escalation.) | 11% |
| Object Manager and Lightning App Builder | - Describe the standard object architecture and relationship model. (for example: standard object, parent/child, master detail/lookup/junction relationships, and record types.) - Explain how to create, delete, and customize fields and page layouts on standard and custom objects, and know the implications of deleting fields. - Given a scenario, determine how to create and assign page layouts, record types and business processes for custom and standard objects. | 20% |
Reference: https://trailhead.salesforce.com/en/academy/classes/adm201-administration-essentials-for-new-admins/
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This Salesforce Administrator certification exam evaluates the candidate's knowledge and competency in a long list of technical domains such as:
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