IBM P8010-096 Exam Questions : IBM Unica Enterprise Campaign Technical Mastery Test V1

  • Exam Code: P8010-096
  • Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
  • Updated: Jul 31, 2026
  • Q&As: 91 Questions and Answers

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IBM P8010-096 Exam Syllabus Topics:

SectionObjectives
Reporting and Integration- Analysis and integration
  • 1. Integration with IBM Enterprise Marketing Management solutions
    • 2. Campaign results and reporting
      Execution and Performance- Campaign execution
      • 1. Running and monitoring flowcharts
        • 2. Performance tuning and troubleshooting
          Administration and Configuration- System administration
          • 1. Advanced settings and server optimization
            • 2. Security, users, and permissions
              IBM Unica Enterprise Campaign Fundamentals- Core concepts
              • 1. Campaign workflow and terminology
                • 2. Architecture and components
                  Flowchart Processes- Process configuration
                  • 1. Audience selection and data manipulation
                    • 2. Select, Merge, Segment, and Extract processes
                      Campaign Design and Management- Campaign creation
                      • 1. Campaign objects and organization
                        • 2. Flowchart creation and management

                          IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

                          1. If a customer is doing top down offer planning, where is it recommended that the customer associate offers with a campaign in Unica Campaign?

                          A) Go to Campaign>Offers
                          B) In the Target Cell Spreadsheet.
                          C) In the Mail List.
                          D) In the Call List.


                          2. In Unica Campaign, what option does a customer have if they want to run a flowchart but they do not want to output data or update any tables or files?

                          A) Sample Run
                          B) Run
                          C) Scheduler Test Run
                          D) Test Run


                          3. Which Unica Campaign process controls the actual execution of completed Campaigns, including managing and generating output of contact lists, assigning offers to target audiences, tracking contacts, logging of data, and scheduling of Unica Campaign or Session runs?

                          A) Execution/Run
                          B) Analytical/Optimization
                          C) Data Manipulation
                          D) Cube


                          4. In Unica Campaign, a retail company wants to create an offer that provides discounts for each department with its retail stores. The retailer wants to create a single offer that always contains the same discounts. What type of offer list does the retailer need to create?

                          A) parameterized offer
                          B) smart offer
                          C) base offer
                          D) static offer


                          5. In Unica Campaign, what option in the schedule process allows a customer to call a script or program on the server?

                          A) Use of a custom macro in the Schedule process box.
                          B) Use the "Server Admin" option in the Schedule Process box.
                          C) Use the "Custom run" option in the Schedule Process box.
                          D) Use the "Send Trigger" option in the Schedule Process Box.


                          Solutions:

                          Question # 1
                          Answer: B
                          Question # 2
                          Answer: D
                          Question # 3
                          Answer: A
                          Question # 4
                          Answer: D
                          Question # 5
                          Answer: D

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