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NEW QUESTION # 55
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Pardot when a lead or contact no longer matches a market data sharing rule?
- A. The prospect is unassigned from its user
- B. The prospect is marked as do not email
- C. The prospect is marked as opted out
- D. The prospect is sent to the recycle bin
Answer: A
NEW QUESTION # 56
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A: Low Grade | Low Score
B: High Grade | Low Score
C: High Grade | High Score
D: Low Grade | High Score
- A. ABDC
- B. CBDA
- C. CDBA
- D. CDAB
Answer: C
NEW QUESTION # 57
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Pardot immediately. What is the correct way to handle this?
- A. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Pardot.
- B. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
- C. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
- D. Recommend that it is okay to send to purchased lists in Pardot.
Answer: A
NEW QUESTION # 58
LenoxSoft has a training portal for customers. A Pardot page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?
- A. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field [Engagement] is engaged | Remove from list
- B. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field:: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if:: Add to List
- C. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List
- D. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list
Answer: B
NEW QUESTION # 59
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Pardot.
How could these requirements be met?
- A. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
- B. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
- C. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
- D. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
Answer: D
NEW QUESTION # 60
What is possible with a trigger in engagement program? [Choose two answers]
- A. Form handler error
- B. Specific email link click
- C. Email link click
- D. File open
Answer: D
NEW QUESTION # 61
Which actions can be achieved with completion actions? [Choose three answers]
- A. Assign to queue
- B. Set profile
- C. Increment prospect field value
- D. Notify account owner
Answer: A,B,C
NEW QUESTION # 62
A customer has a CSV file of existing leads and contacts they want to import into Pardot as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Pardot are linked to specific lead and contact records in Salesforce. Their Pardot account allows multiple prospects with the same email address.
What import method should be recommended?
- A. Q Match records by email address
- B. Match records by Account ID
- C. Match records by CRM ID
- D. Match records by fuzzy match rules
Answer: C
NEW QUESTION # 63
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?
- A. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
- B. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
- C. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
- D. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
Answer: A
NEW QUESTION # 64
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Pardot administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?
- A. Refine scoring and grading models to only give the Sales team the most qualified leads.
- B. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
- C. Offer more conversion points for visitors such as Pardot forms and landing pages.
- D. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
Answer: D
NEW QUESTION # 65
Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Pardot implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Pardot in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Pardot?
- A. Set up email authentication, import necessary subscriber lists, and transfer email templates into Pardot.
- B. Create a folder structure, import, and map sales users, and transfer email templates into Pardot.
- C. Set up a Pardot campaign, import necessary subscriber lists, and transfer email templates to Pardot.
- D. Implement Pardot tracking code, set up email authentication, and create page actions for website views.
Answer: A
NEW QUESTION # 66
What would an Administrator set up to have a document automatically download after a successful form completion?
- A. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
- B. Include a link to the content in the Thank You Content of the form.
- C. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
- D. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
Answer: A
NEW QUESTION # 67
There is Custom Field Type in Pardot called CRM User
- A. False
- B. True
Answer: B
NEW QUESTION # 68
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
- A. Send using the form's completion actions.
- B. Send using an automation rule
- C. Send using a segmentation rule.
- D. Use a dynamic list to use as a recipient list on an email send.
Answer: A
NEW QUESTION # 69
What would an Administrator set up to have a document automatically download after a successful form completion?
- A. Include a link to the content in the Thank You Content of the form.
- B. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
- C. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
- D. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
Answer: B
NEW QUESTION # 70
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
- A. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- B. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- C. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
Answer: C
NEW QUESTION # 71
There is Custom Field Type in Pardot called Date
- A. False
- B. True
Answer: B
NEW QUESTION # 72
Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer dat a. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?
- A. Import and merge existing records from all systems to Pardot
- B. Add custom account fields to Pardot and map to Salesforce
- C. Import and merge existing records from all systems to Salesforce
- D. Add custom prospect fields to Pardot and map to Salesforce.
Answer: C
NEW QUESTION # 73
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Pardot connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Pardot. Lenox wishes to replicate this process within Pardot with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?
- A. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
- B. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry :: Software, action :: add to Salesforce Campaign
- C. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
- D. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry :: Software, action :: add to Salesforce Campaign
Answer: A,D
NEW QUESTION # 74
While creating Layout Templates it is possible to Import Layout from certain URL
- A. False
- B. True
Answer: B
NEW QUESTION # 75
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