Microsoft Functional Application in Microsoft Dynamics Marketing : MB2-720 Exam Questions

  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Aug 10, 2026
  • Q&As: 90 Questions and Answers

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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Analytics and Reporting10%- Marketing performance analysis
  • 1. Campaign analytics and KPIs
    • 2. Reporting dashboards
      Email Marketing and Customer Journeys20%- Email marketing execution
      • 1. Customer journey automation
        • 2. Email templates and personalization
          Manage Leads and Segmentation20%- Lead management lifecycle
          • 1. Lead creation and scoring
            • 2. Segmentation and targeting
              Configure Microsoft Dynamics Marketing20%- System configuration and setup
              • 1. Marketing application settings
                • 2. User and security configuration
                  Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
                  • 1. CRM data sharing
                    • 2. System interoperability
                      Marketing Campaign Management20%- Campaign creation and execution
                      • 1. Campaign tracking and monitoring
                        • 2. Campaign planning and setup

                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          1. Which two statements about Microsoft Dynamics Marketing queries are correct? Each correct answer presents a complete solution.

                          A) A query generates a set of contact records and associates them with the query so they are always returned in the query record set.
                          B) A query generates a set of contact records that you can save as a static marketing list.
                          C) A query generates a set of contact records and adds each contact record to a static marketing list.
                          D) A query generates a set of contact records that you can send email marketing messages to.


                          2. How can you prevent users from downloading the files that are stored in a library?

                          A) Turn on the Restrict download option when creating the library.
                          B) Turn off download permissions for the library for all users.
                          C) Turn off download permissions for each file in the library for all users.
                          D) Turn on the Restrict download option for each file in the library.


                          3. Which two video file formats support markup in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.

                          A) Material Exchange Format (.mxf)
                          B) QuickTime (.mov)
                          C) MPEG-4(.mp4)
                          D) Advanced Video Codec High Definition (.avchd)


                          4. You create an approval request that has three approvers and set the routing to Sequential (all).
                          How does Microsoft Dynamics Marketing deliver the approval requests?

                          A) to all approvers in the specified order regardless of the responses
                          B) to all approvers at the same time
                          C) to each approver in the specified order until one approver approves the request
                          D) to each approver in the specified order until one approver rejects the request


                          5. Which trigger can you define that is specific to a landing page activity in a marketing campaign?

                          A) Email Opened
                          B) User Attended
                          C) Email Link Clicked
                          D) User Registered


                          Solutions:

                          Question # 1
                          Answer: B,C
                          Question # 2
                          Answer: C
                          Question # 3
                          Answer: C,D
                          Question # 4
                          Answer: C
                          Question # 5
                          Answer: D

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