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| Section | Weight | Objectives |
|---|---|---|
| Data Integration and Ingestion | 12% | - Data streams and connectors - Refresh schedules and data flow - API and file-based import |
| Calculated Fields and Functions | 5% | - VLOOKUP and FUZZYVLOOKUP - Custom calculations - Extract and transformation formulas |
| Data Quality and Cleansing | 7% | - Error handling and correction - Validation rules - Duplicate management |
| Performance and Troubleshooting | 5% | - Common issues and fixes - Monitoring and optimization |
| Datasets and Data Views | 10% | - View configuration and sharing - Dataset creation and management - Filtering and segmentation |
| Data Mapping and Modeling | 5% | - Source of truth configuration - Data structure and relationships - Dimensions and measures |
| Reporting and Analytics | 12% | - Attribution models - Insight generation and interpretation - Report creation and scheduling |
| General Functionalities | 13% | - Basic concepts and terminology - Core platform capabilities - Navigation and interface |
| Data Harmonization | 3% | - Pros and cons of harmonization approaches - Standardization methods - Cross-source alignment |
| Data Permissions and Governance | 5% | - Parent-child data setups - Data update controls - User access and roles |
| Overarching Entities | 3% | - Use cases and application scenarios - Structure and configuration |
| Dashboards and Visualization | 15% | - KPI and metric display - Chart types and usage - Dashboard design and layout |
| Automation and Workflow | 5% | - Automated distribution - Workflow setup |
An implementation engineer has been provided with 4 different source files: 03m 16s
1. Twitter Ads
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:
Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification &
File structure/headers:
Category - links back to Campaign Category (Twitter Ads)
Which proposed solution meets the client's requirements for the above use case?




Correct Answer: C 🗳️
Explanation: Only visible for VCEPrep members. You can sign-up / login (it's free).
What Is a disadvantage of using a Vlookup formula?
Correct Answer: C 🗳️
Explanation: Only visible for VCEPrep members. You can sign-up / login (it's free).
An implementation engineer has been provided with the below dataset:
*Note: CPC = Cost per Click
Formula: Cost / Clicks
Which action should an engineer take to successfully integrate CPC?
Correct Answer: B 🗳️
Explanation: Only visible for VCEPrep members. You can sign-up / login (it's free).
Which option will yield the desired result:?
Correct Answer: D 🗳️
Explanation: Only visible for VCEPrep members. You can sign-up / login (it's free).
A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
* Data Stream C was set as a 'Parent', and the 'Override Media Buy Hierarchy' checkbox is checked What should the Data Updates Permissions be set to for Data Stream B?
Correct Answer: B 🗳️
Explanation: Only visible for VCEPrep members. You can sign-up / login (it's free).
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