Salesforce Marketing Cloud Personalization Accredited Professional : AP-216 Exam Questions

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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. Where can a developer access pre-built Global Templates?

A) From the Templates list when building a campaign
B) Templates menu under the web Campaign menu in the UI
C) View List Template option in the Launcher
D) From code examples in developer docs

2. What is the standard mechanism Marketing Cloud Personalization uses to ingest data from the Marketing Cloud Personalization sFTP location?

A) Sitemap
B) ETL feeds
C) Automation Studio
D) API

3. What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?

A) Operational information
B) Statistical tracking of KPIs
C) Employee performance
D) User behaviors
E) Shadow catalog information

4. What are three ways segments are used in marketing cloud personalization?

A) Creating related lists within Salesforce CRM
B) Analytics, trends and engagement
C) Recommending products
D) Targeting for campaigns
E) Set goal and filtersb)

5. How are anonymous visitors tracked?

A) The browser assigns a 3rd party cookie
B) Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
C) The customer must assign a unique alphanumeric identifier using a first-party cookie
D) Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie

Solutions: