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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Social | real-time bidding
B) Media targeting | cost-per-stamp
C) Search | % of spend
D) Dynamic creative optimization | flat fee
E) Email | auction
F) Site optimization | flat fee

2. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Horizontal regional empowerment
B) Global template with local nuances
C) Full agency control
D) A single seat shared by all regions
E) Global DMP nerve center

3. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) The data from the tag will be available after 48 hours in the Provider Inventory Report.
B) The data from the tag will be available after 24 hours in the Provider Inventory Report.
C) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
D) The data from the tag will be available immediately in the Provider Inventory Report.
E) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.

4. What must be created in order to feed user activity into classification categories?

A) Classification Rules
B) Taxonomy Templates
C) a Master Rule Sheet
D) a Data Map

5. How do you validate that you can use your developer keys to send authenticated message requests to the web services?

A) Use the Ping API
B) Use the ID Types REST API
C) Use the ID Segment API
D) Use the Audience Grant API

Solutions: