Salesforce AP-215 Exam Questions : Marketing Cloud Intelligence Accredited Professional

  • Exam Code: AP-215
  • Exam Name: Marketing Cloud Intelligence Accredited Professional
  • Updated: Oct 12, 2026
  • Q&As: 64 Questions and Answers

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Salesforce AP-215 Exam Syllabus Topics:

SectionObjectives
Topic 1: Marketing Intelligence Platform Fundamentals- Administration and Security
  • 1. Workspace and account settings
  • 2. User management and permissions
- Platform Overview
  • 1. Key features and capabilities
  • 2. Marketing Cloud Intelligence (formerly Datorama) overview
Topic 2: Data Harmonization and Data Model- Dimensions and Measures
  • 1. Creating and managing measures (KPIs)
  • 2. Creating and managing dimensions
  • 3. Calculated measurements
- Parent-Child Data Streams
  • 1. Data Update Permissions
  • 2. Linking data streams
  • 3. Override Media Buy Hierarchies
- Data Classification
  • 1. Hierarchy management
  • 2. Attribute classification
Topic 3: Data Visualization and Dashboards- Filters and Drill-Downs
  • 1. Global and local filters
  • 2. Drill-down configuration
- Dashboard Design
  • 1. Building dashboards
  • 2. KPI widgets and chart types
- Calculated Measurements
  • 1. Formulas and functions
  • 2. Creating custom calculations
Topic 4: Data Integration and Configuration- Data Ingestion
  • 1. Scheduling and refresh settings
  • 2. File upload and API data sources
- Data Stream Types
  • 1. Understanding different data stream types
  • 2. Configuring data source properties
- Data Mapping
  • 1. Mapping fields from source files
  • 2. Data model configuration
Topic 5: Reports and Activation- Report Types
  • 1. Report scheduling
  • 2. Standard and custom reports
- Data Export
  • 1. Exporting data and insights
  • 2. Integration with external tools

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

Question #1

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

When harmonizing the Objective field from within the data stream mapping, which advantage is gained?

  • A. Performance (Performance when loading a dashboard page)
  • B. Scalability
  • C. Ease of Setup
  • D. Ease of Maintenance
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #2

A client provides the following three files:
File A:

File B:

File C:

File A was uploaded using the Ads data stream type.
The client would like to create this view (data from Files B & C) in Datorama:

Which proposed solution would cause a false connection between the two files?

  • A. VLOOKUP in Data Stream B. Vlookup will return "Day" and "Installs"
  • B. Data Classification
  • C. VLOOKUP in Data Stream C. Vlookup will return "MB Name"
  • D. Custom classification
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #3

The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:

The mapping is as follows:
Day - Day
web_site_key -> Main Generic Entity Key
web_site_name -> Main Generic Entity Name
Web_site_source -> Main Generic Entity Attribute 01
Page Views - Generic Metric 1
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

  • A. 4
  • B. 0
  • C. 1
  • D. 3
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #4

Which two statements are correct regarding LiteConnect?

  • A. It does not require any identification of entities, keys or any other categorization.
  • B. The dataset does not conform to the standard data model
  • C. All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.
  • D. Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.
Reveal Solution  Discussion  0

Correct Answer: A,B  🗳️

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Question #5

A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" + Generic Entity Key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 11th. Which option reflects the stage(s) the Opportunity key 123AA01 is associated with?

  • A. Interest
  • B. Confirmed Interest & Registered
  • C. Registered
  • D. Interest & Registered
  • E. Confirmed Interest
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Explanation: Only visible for VCEPrep members. You can sign-up / login (it's free).

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