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Adobe Marketo Engage Architect Master Sample Questions:

1. A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:
The instance hits its API limit twice a month, affecting leads from multiple third-party integrations from being consistently created or updated automatically.
The field "Country" is set as a text field, which results in inconsistent variations and mis-spellings of the country value, leading to the inability to route leads to the proper regional sales team.
There is a Segmentation called "Region", which is defined by the "Country" field values; due to the inconsistency of the field, a majority of the person records sit in the "Default" segment.
Lead routing is based on the "Region" segment, and there is no logic set in the routing to account for the "Default" leads.
After sharing these findings with a group of stakeholders, the stakeholders share:
The Data Science team uses the Marketo Engage API to pull data out of the instance twice a month for an executive dashboard that tracks quarterly goals.
The Sales team is extremely below target for qualified leads because the volume routed to them is so low.
The Web team has reported on below-average form conversions because too many fields are open text.
The Marketing team wants to send nurture emails that are localized based on the "Region" Segmentation.
A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:

A) Advise the company to increase its API limits to solve the API issue.
B) Create a daily re-occurring batch that standardizes "Country" into clean values.
C) Advise the Data Science team to minimize their API query to reduce the consumption of the API limit.
D) Change the "Country" field from a text field to a string field to standardize the values.

2. Which issues commonly arise during a Marketo instance audit? (Choose two)

A) Missing lead activity logs
B) Overlapping campaign schedules
C) Inconsistent folder naming conventions
D) Unused system tokens

3. Refer to the case study. Unicorn Fintech's Marketing team wants to revamp its email marketing strategy to increase email engagement rates. They want to prioritize increasing their click-through rates and optimizing their subscription center experience to reduce unsubscribe rates. The subscription center is currently built using scripts and is connected to a data warehouse where the data is transferred and stored for legal purposes.
Who should the Adobe Marketo Engage Architect consult with to discuss these priorities?

A) CMO, CIO, CRM Administrator
B) CIO, Web Developer, Corporate Attorney
C) CMO, CRM Administrator, Corporate Attorney
D) CMO, CIO, Corporate Attorney

4. Which strategies support governance in a Marketo instance? (Choose two)

A) Consolidating all engagement campaigns
B) Enabling team-based workspaces
C) Implementing regular audit schedules
D) Reducing lead scoring rules

5. The team that handles the CRM pipeline of MQLs from Demo Requests reports a sudden drop in new leads in their queue. The issue is found to be caused by many new Person records in Marketo Engage that are not being tagged with Source. However, no other information has been found. These records might have a different Source.
Which steps should an Adobe Marketo Architect take to find the core issues?

A) Create a Performance report to capture all numbers over time
Cross reference with Program Analyzer using the Program view
Channel Filter to see which programs are likely causing issues
B) Audit CRM integration settings to ensure accurate person source tagging
C) Check Activity Logs of affected records
Ask/find a small sample of affected records for reference
Build Smart Lists based off findings to see if findings cover all affected Person records
D) Test all individual ways Person records can be created through social Test CRM and web to see if there are issues Check Admin trail for poor list imports to see who could be importing poor data

Solutions: