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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Bidding and Budget Management | 20% | - Automated bidding strategies - Manual bidding options - Budget allocation and pacing - ROI and performance goals |
| Topic 2: Measurement and Optimization | 20% | - Optimization techniques - Identifying and resolving issues - Key metrics and reporting - Conversion tracking |
| Topic 3: Targeting and Audience Solutions | 25% | - Audience targeting methods - Remarketing and similar audiences - Contextual and placement targeting - Demographic and geographic targeting |
| Topic 4: Introduction to Google Display Network | 15% | - Reach and scale across platforms - Core concepts and benefits - Campaign objectives and use cases |
| Topic 5: Ad Formats and Creation | 20% | - Ad creative best practices - Compliance and policies - Responsive Display Ads - Uploaded image and HTML5 ads |
1. You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?
A) 640x360
B) 300x250
C) 950x500
D) 500x500
2. Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on the site content. Which of the following Google AdWords tools will she use to accomplish the task?
A) Conversion optimizer
B) Keyword tools
C) Display ad builder
D) My Change History tool
3. Andy is a consultant to a business that wants to advertise in the Google Content Network. He
recommends that the business owner use the contextual targeting for his ads. What is the
contextual targeting?
A) The contextual targeting allows the business owner to target specific languages.
B) The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites.
C) The contextual targeting allows the business owner to insert ads into a series of related We bsites.
D) The contextual targeting allows the business owner to target specific demographics.
4. Yolanda is designing an image ad for the Google Content Network. She wants the ad to look crisp and professional and a consultant has recommended that she use transparent PNG format images.
Why is this a good idea for image advertisers in the Google Content Network?
A) Transparent background images appear to float on the ad's background.
B) Transparent background images allow the ad's background to fade through the image.
C) Transparent background images allow the ad's background to be more pleasing to view.
D) Transparent background images load faster in browsers.
5. Tom is reviewing his YouTube ad performance through the Google AdWords reporting feature. He would like to review the number of users who clicked his ad and converted to a sale on his
Website. What requirement must Tom have satisfied to see the conversion reporting feature for YouTube ads?
A) He must have added the Google AdWords Conversion Tracking code to his Website page.
B) He must have uploaded a promoted video on YouTube.
C) His YouTube ads must be placed through a YouTube reservations agent.
D) His ads must be prepaid.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: A |
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