Google Display Exam Practice Test : adwords-display Exam Questions

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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. You have opened the Ad groups tab in your Google AdWords account. What symbol is used to
represent the ads that have been paused in Ad groups?

A) Grey circles
B) Red X
C) Grey bars
D) Black stop button

2. Kenny has created a YouTube promoted video for Spanish-speaking people. What is the best
method that Kenny can use to target his video?

A) Targeting by language
B) Targeting by location
C) Targeting by demographics
D) Targeting by Spanish

3. Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?

A) Click-to-play video ad
B) Video placement ad
C) In-stream video ad
D) Overlay video ad

4. Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

A) Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.
B) The metric of "1" actually means she was the only person with that keyword.
C) Her ad is not a promoted video so it will always say "1" in this metric.
D) The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.

5. Jan has a Website selling shoes and socks online. She would like to use Google AdWords' costperacquisition approach for her ads. If Jan uses this approach what must she also do?

A) Jan must be a preferred Google vendor.
B) Jan must also use Google Checkout.
C) Jan must set her CPC maximum bids to a minimum of 25 cents.
D) Jan must use the Conversion Optimizer.

Solutions: