Google Search Advertising Advanced Exam Practice Test : adwords-search Exam Questions

Exam Code: adwords-search
Exam Name: Google Search Advertising Advanced Exam Practice Test
Updated: Oct 04, 2026
Q&As: 235 Questions and Answers

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Google adwords-search Exam Syllabus Topics:

Section	Weight	Objectives
Ad Creation and Optimization	25%	- Text ad and extension usage 1. Callouts, sitelinks, call, location extensions 2. Ad relevance and Quality Score - Responsive Search Ads (RSA) 1. Asset combination and performance 2. Headline and description best practices
Measurement and Performance Analysis	15%	- Reporting and optimization 1. Identifying performance gaps 2. Key metrics (CTR, CPC, CPA, ROAS) - Conversion tracking 1. Tag implementation 2. Attribution models
Bidding and Automation	25%	- Manual bidding strategies 1. Manual CPC, enhanced CPC - Smart Bidding 1. Automation and optimization score 2. Target CPA, Target ROAS, Maximize Conversions
Audience and Targeting	15%	- Location and device targeting 1. Geographic adjustments 2. Device bid modifiers - Audience segmentation 1. In-market, affinity, custom intent 2. Remarketing lists for search ads (RLSA)
Campaign and Strategy Fundamentals	20%	- Search campaign structure and setup 1. Account, campaign, ad group hierarchy 2. Campaign goals and settings - Keyword strategy 1. Keyword research and selection 2. Negative keyword implementation 3. Keyword match types

Google Search Advertising Advanced Exam Practice Test Sample Questions:

Question #1

You have just created a new ad and a new ad group in your Google AdWords account. What tab will you choose, if you want to add managed placements to this ad group?

A. Google Network Management tab
B. Networks tab
C. Ad Type
D. Managed placements tab

Reveal Solution Discussion 0

Correct Answer: B 🗳️

Question #2

Which of the following is used to describe the return on investment for Google AdWords
campaigns?

A. Return on keyword spend
B. Return on Ad Investment
C. Return on Ad Spend
D. Return on bounce rate

Reveal Solution Discussion 0

Correct Answer: C 🗳️

Question #3

When a Google AdWords user targets a language for his business, there are three choices as part of the targeting. Which of the following is NOT a language targeting choice in Google AdWords?

A. Single language
B. Domain origination
C. Combine with location targeting
D. Multiple languages

Reveal Solution Discussion 0

Correct Answer: B 🗳️

Question #4

You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?

A. Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
B. Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.
C. Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
D. Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.

Reveal Solution Discussion 0

Correct Answer: A 🗳️

Question #5

You are creating a new Google AdWords campaign for your company. What is the default setting for new Google AdWords campaigns in regard to search sites and content network sites?

A. Your new campaign is opted in to the entire Google Network: Google search, search partners, and the Content Network with 'Relevant pages across the entire network' in the default.
B. Your new campaign will only appear in the Google Content Network.
C. Your new campaign will only appear in Google search results and search partners.
D. Your new campaign will only appear in the Google search results home page; you must opt into other components of the Google Network.

Reveal Solution Discussion 0

Correct Answer: A 🗳️