Google Reporting and Analysis Exam Practice Test : adwords-reporting Exam Questions

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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Marsha wants you to create a Google AdWords report for her business. She has been using Google AdWords for eight months and would like a report that shows statistics for ads that appeared on specific domains or URLs in the Google Content Network. What report should you create for Marsha?

A) Ad performance report
B) Keyword performance report
C) URL performance report
D) Placement performance report

2. Martha is using conversion tracking on her website. One of the events that she would like to track is: when people complete a request for more information form. Which pre-defined tracking label does Google AdWords recommend for Martha and this conversion tracking?

A) Purchase/Sale
B) Sign-ups
C) Leads
D) View of a Key Page

3. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) Doug would need to know the value of the newsletter.
B) Doug needs to know what the final cost of the newsletter would be.
C) You can't track the ROI if there's nothing for sale as a result of the conversion.
D) Doug needs to know the product cost of the client, to find the return on investment.

4. Eddie is reviewing his Google AdWords performance. His ad does show in Google Search, Search Partners, and in the Google Content Network. Eddie would like to see how his ad is performing in the different advertising venues. How can Eddie access the statistics for each venue?

A) Eddie should click the Networks tab to see statistics related to each Google Search and the Google Content Network.
B) Eddie should click the Campaigns tab to see statistics related to each Google Search and the Google Content Network.
C) Eddie should click the Audiences tab to see statistics related to each Google Search and the Google Content Network.
D) Eddie should click the Keywords tab to see statistics related to each Google Search and the Google Content Network.

5. Don is configuring his website for an A/B experiment with the Google Website Optimizer. He's reviewing the scripts used to tag his pages and he's confused about which script does what so he's called you for help. Don needs to know which script sends pageview information to Google so that visits will be recorded in his reports. This is the script that has the account number that's unique to his experiment. Which script does Don need?

A) Conversion script
B) User-ID script
C) Control script
D) Tracking script

Solutions: