Google adwords-reporting Exam Questions : Google Reporting and Analysis Exam Practice Test

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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. If you wanted to create a keyword for your Google AdWords campaign for pink umbrellas using an exact match then which of the following would you choose?

A) "pink+umbrellas"
B) Pink umbrellas
C) [pink umbrellas]
D) "pink umbrellas"

2. Which of the following report types displays the age and gender of visitors?

A) Ad Performance
B) Placement Performance
C) Demographic Performance
D) Campaign Performance

3. Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane would like to use a targeting tool to help her improve her Google AdWords program. Which of the following is a target tool that will help Jane to increase her ROI for her Google AdWords?

A) Conversion Tracking
B) Traffic Estimator
C) Google Analytics
D) Keyword Tool

4. There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?

A) Decreasing unnecessary costs
B) Driving valuable traffic
C) Increasing web revenue
D) Maximizing conversions of your website

5. Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

A) Visits to Purchase
B) Total revenue
C) Conversion rate
D) Average order value

Solutions: