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- When an organization hiring or promotion an employee, then the decision is made by human resources. Now while Candidate may have an IT background, they do their decisions in a way that takes into record many different factors. One thing is candidates have formal credentials, such as the Salesforce Marketing Cloud Developer.
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- After completing the Salesforce Marketing Cloud Developer certification Candidate becomes a solid, well-rounded Salesforce Marketing Cloud Developer.
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Marketing Cloud Developer Certification Exam Requirements
The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes.
The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools.
The candidates have the experience, skills, knowledge and skills to:
- Explain the management of subscriptions.
- Enter the basic SQL, including join instructions.
- Configure data import.
- Works with clients and platform data (SQL, views, sending registration).
- Create a Web Marketing Cloud experience (data forms, custom preference pages).
- Create dynamic and customized marketing resources using different scripting languages.
- Work and solve scenarios using the REST and SOAP API.
- Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
- Configure and install data models (data extensions, shared data extensions, contact model).
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Objectives |
| Topic 1: Marketing Cloud Development Fundamentals | - Data extensions and contact model
- Marketing Cloud architecture and data model
|
| Topic 2: Scripting and Personalization | - AMPscript usage in emails and landing pages
- Server-Side JavaScript (SSJS)
|
| Topic 3: Automation and Data Management | - Import and segmentation processes
- Automation Studio activities
|
| Topic 4: Email and Journey Implementation | - Email Studio configuration and send management
- Journey Builder technical implementation
|
| Topic 5: API Integration | - REST and SOAP APIs
- Authentication and OAuth flows
|